Entrepreneur Of The Year is an international business competition that was initiated by the Ernst & Young Group. The award is presented annually in about 60 countries around the world and honors the best entrepreneurs around the globe.
Since 2006, EY has also presented the Entrepreneur Of The Year Award in Austria. In the accompanying program booklet for the gala event, every single page was enriched with PAPER.plus and additional digital information in the form of videos. Thus, the reader can dive deeper into the world of the pioneers and discoverers when, as if by magic, after scanning the individual portraits with the PAPER.plus app, the images are brought to life and the entrepreneurs talk about their respective pioneering achievements.
All the reader has to do is download and install our app and scan the specially prepared images. Immediately afterwards, the photo is replaced by a video on the display of the smartphone or tablet.