‘How can printed words and images best be merged with added digital value? How can the medium of the newspaper that is steeped in tradition be made more attractive in the age of bits and bytes?’
The advertising journal publisher Verlag für Anzeigenblätter (Lokalanzeiger/Am Wochenende) has been concentrating on these questions intensively and has come to the decision to offer its readers more than a website and social network channels as a supplement to its periodicals.
In co-operation with the media service provider sapro (www.sapro.de) the augmented reality solution PAPER.plus was implemented and has been offering added digital value to all Lokalanzeiger editions since Monday, June 3, 2017.
