LINUS WITTICH Medien KG in Ahrweiler implemented PAPER.plus in its newsletters for Easter.
This solution adds augmented reality content and thereby moves the company into a new generation of print production.
Readers now have the ability to scan ads or articles using the free PAPER.plus app to access additional digital content and offers. Additional impressions can be gained from 360° panoramic views, image galleries and videos. E-mail, call and SMS buttons enable rapid and direct contact. Connecting directly to social networks is also possible by simply scanning an image.
‘PAPER.plus bridges the gap between the printed page in our newsletters and digital media. More information for our readers – an attractive additional offer for our customers’
– Andreas Noll, publishing director of LINUS WITTICH Medien KG in Ahrweiler