Augmented Reality Solution for Print
PAPER.plus links your print media with the digital world.
Whether newspapers, magazines, catalogues or flyers, with the PAPER.plus app you can add a new level of interactivity to printing and print.
Extend your products with multimedia content and get new possibilities in the areas of marketing, eCommerce, and publishing.
Extend your products with multimedia content and get new possibilities in the areas of marketing, eCommerce, and publishing.
CMS
The PAPER.plus Content Management System offers the possibility to easily add digital content to print products.
Manage your motifs in campaigns and control the runtime and activiation of your augmentations fexibly and automatically.
The integrated editor enables you to augment your print editions directly in the browser in a user-friendly and fast way. With a few clicks you can add videos, animations, music and a wide range of interactive buttons to your print media.
Manage your motifs in campaigns and control the runtime and activiation of your augmentations fexibly and automatically.
The integrated editor enables you to augment your print editions directly in the browser in a user-friendly and fast way. With a few clicks you can add videos, animations, music and a wide range of interactive buttons to your print media.
Online enhancement of printed articles
Printed articles can be enhanced with videos, picture galleries and links to further online content. This provides additional access to the online presence of the publication.
It is now also possible to easily update printed information.
It is now also possible to easily update printed information.
Print advertising in a new dimension
Advertisers offer their target group interesting supplementary information such as 360° images, videos and product information.
A large number of communication buttons, for example, e-mail, SMS and directions, allow fast and convenient contact.
A large number of communication buttons, for example, e-mail, SMS and directions, allow fast and convenient contact.
Augmented Reality Shopping
High-quality printed material has an unbeatable advertising effect due to the appealing presentation of product information and pleasant look and feel.
With PAPER.plus, a simple scan provides access to an additional digital dimension and a direct link to the online shop.
With PAPER.plus, a simple scan provides access to an additional digital dimension and a direct link to the online shop.
Printed Videos
With PAPER.plus, printed photos are transformed into live videos.
Once the photo on the printed page is scanned, a video is superimposed over the smartphone or tablet camera image.
This Augmented Reality Technology can be used for any print products such as magazines, flyers, postcards and product descriptions.
Once the photo on the printed page is scanned, a video is superimposed over the smartphone or tablet camera image.
This Augmented Reality Technology can be used for any print products such as magazines, flyers, postcards and product descriptions.
3D
The display of 3D models in conjunction with augmented reality is a special highlight. After scanning, such models can be positioned directly above the motif and viewed from different perspectives. This results in very obvious added value for the reader, for example for product brochures.
Competition
Competitions are a popular solution for drawing attention to products and events. The use of augmented reality offers completely new possibilities.
With the PAPER.plus solution, such competitions and bonus campaigns can be easily configured in the CMS. In the app, points can be collected with every scan, which can then be used to redeem a prize.
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